Kia pimps its rides with sports themes at SEMA
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The first model unveiled was a the Hole In One Soul built by West Coast Customs under the supervision of LPGA golfer Michelle Wie. The small crossover features a custom illustration of Wie's name and a colorful rendering of a collection of cute cartoon characters that were drawn by Wie herself. Inside, the colorful theme continues with a pink suede headliner, blue painted dashboard, and snow white leather seats that are embroidered with designs that match the hand-painted exterior graphics. The blue-on-white 20-inch wheels are also hand-painted. Out back, the Soul's hatch has been filled with audio and video equipment, including a Diamond Audio speakers, sub, and amp package and a 26-inch Samsung TV on which bystanders can play a round of virtual golf using a Kinect-enabled Microsoft Xbox 360 . When Wie wants to play an actual round of golf, she can bring a friend thanks to a pair of loaded golf bags that are color matched to the rest of the vehicle.
West Coast Customs also built a custom Kia Optima Hybrid for NBA All-Star Blake Griffin (the reason for choosing the Optima should be obvious ). Griffin's Kia features an orange paint job with details that mirror the texture of a basketball. The hood is adorned with a "Blake Griffin" logo, but the most obvious addition to this sedan is the small basketball goal that can be erected in its trunk. The floor of the trunk and the cabin are covered in hardwood to further echo the idea of a basketball court.
Source: CNET